Why Fujifilm?

Fujifilm is one of the best camera brands to start out with. Their cameras are inspiring to use and have a unique color science that make it one of the best film emulating cameras on the market. They have taken a dip in public perception recently, an affordable camera and alternative to Leica. But recently Fujifilm has had trouble keeping up with demand, perhaps this is why their build quality has suffered as a result, manufacturing outside Japan and using cheaper parts compared to the metal and even titanium models of the past. Modern Fujifilm glass design language suggests the engineers care about contrast, color and sharpness for their optics. They are still a photography centric system but need to reconsider their optical formulas if they want to be respected by video users. The sensor and glass all render too sharp, which is exacerbated by their more digital and flat looking images, which have incredible color but no 3d dimensionality. Although their zooms are good, there are only a few good primes for video. However, because the X series use a crop sensor, I can also say Fujifilm makes for excellent sharp macro cameras. What it comes down to is it’s a fun camera to use with film simulations and it’s as simple as that. All filmmaking starts with picking up the camera. Holding the camera is better instead of reading and chatting about it. If you care more about color then texture or you want cool or nostalgic visuals over modern 3d ones, then Fujifilm could be for you.

---

Recommendations